5 Analysis of the opposition.
2There will of course be opposition by such of the interests to whom progress seems to spell disaster.
3 For instance, just as ‘‘one track’’ or confined transportation of railroad or trolley is being supplanted by trackless bus, auto and airplane; and wire or fixed line communication is being replaced by wireless broadcasting, so will steam pipes, electrical wires, etc. in the home be supplanted in the new house by indirect central broadcasting systems. This will be stubbornly opposed by vested interests in conduit, etc.
4 The brick industry, closely related to politics throughout the central portion of the United States will not be above any destructive practice which political connections may be brought to condone. At a National ‘‘Own Your Home’’ Exhibition in 1927 the President of the Common Brick Manufacturers Association, during the course of the exhibits preparation, wantonly approached and destroyed a portion of the exhibit of a competitive system of building. The fact that he was half-drunk and accompanied by associates whom he wished to impress hardly condones such condition in the building industry. Can one imagine Henry Ford personally, scratching up the Chevrolet exhibit at the Automobile Show.
5 The hold of all creeds and sects, dependent on close mass control must be broken with decentralization, health and happiness. The enforced familiarity of massed city living, which surely breeds contempt will be dispersed with decentralization to be replaced by honor and clarity of thought. In the same way children should receive teaching at home from the centralized university broadcasting station, etc. This is not in advocacy of parental tuition, but in advocacy of parental permission, formulaic religious ‘‘retainers’’ will fight like Hell.
6 There will be above all political opposition of the selfish for its own survival, but you can't stop the public’s demand for truth once they have really analyzed it. Combined advertising of the pertinent industries can quickly accomplish this enlightenment.
7 Those familiar with the vast machinations of bureaucratic lobbying and propaganda will despair of such possibility until they realize that the public ultimately pays the bill for the abuse and economics, by way of competitive price will foreshorten improper opposition, lest those practicing it be ‘‘undersold’’ by those not practicing such costly ‘‘statics’’.
8 These are not in the least bit bolshevistic ideas. They in fact contemplate, as does Henry Ford, or Bertrand Russell, less and less political force, which is one of the survivals of feudalist in patronage systems, embodying self indulgence of the few. Industry is replacing political control. Unscrupulousness in politics thrives on the unenlightenment, and unindividualism of mobs. So called ‘‘Mob psychology’’ is only group motivation through animal instinct, self-consciously denying itself of its individual reasoning power, ‘‘Believing’’ anything it may be told by its feudalistic master.
9 Collective bargaining if intelligent and truly representative of individualism is good. As practiced by organized labor, in the building fields, to the selfish betterment of the controlling minority of leaches upon it, it is doomed to disaster. As practiced, it has for its fundamental the fallacy of arbitrarily dictating the activities of labor, which precludes betterment of labor’s condition or reduction of physical, bestial work. They definitely oppose the Ford system, which would rather pay a man one hundred dollars for a days work than for a weeks work if represented for the same amount of product. Anything that stands in the way of truth and TIME SAVING will ultimately perish. Collective bargaining, as practiced, is born of fear. By adherence to truth fear becomes eliminated. BUT YOU CAN’T BETTER THE WORLD BY SIMPLY TALKING OF OR TO IT. PHILOSOPHY TO BE EFFECTIVE MUST BE MECHANICALLY APPLIED. Without invoking the leverage principle of actual mechanics, in one of the planes of material activity, we can do but one man’s work and make but one man’s contacts. If we can do but one man’s work we can save no time for another man, and it is the law of economics, now being revealed, that capital, being the time equivalent, may never be saved if time is not saved. Everything must balance. MENTALITY MUST BE BALANCED WITH MECHANICS. It must be savagery and hand labour, or civilization and mechanics. The creative designer today must compass this thought. He must realize, further, that though he create a time saving device, that if it is to be produced but once it can save time for but one user; on the other hand if industrially produced on a quantity basis the net time equivalent of saving for all its users, less its depreciation for obsolescence or longevity, less time equivalents of production costs, will be returned to its designing producers in the form of control of capital, or time saving units in the exact equivalent of net time saved. This is an absolute economic law. Henry Ford’s wealth is not actual money anymore but capital control in the exact amount that he has saved the world time, by both positive and negative election. This was by virtue of applied thinking or the philosophy of mechanics. Therefore use history and its artistic creations for harmonization of the mind or for study of balance and natural laws, but don’t design houses as though they are to be used as properties of an historical pageant. Solve the mechanical Junction. Consider time saving throughout creation, use, and longevity of the materials. Harmonize these things. To the really aesthetic eye of today, sensitive to harmony and balance and the ever more abstract or intangible compositions, there is far greater beauty in the airplane carrier Lexington, in whose design no labeled artist was employed, than in the majority of our architectural monstrosities, whose formulaic designers flatter themselves, by calling themselves ‘‘The combined artist’’. No wonder the few real architects have taken to ‘‘Digressing’’, while awaiting the machinery or medium of 20th century expression. In the name of applied philosophy, then, be it realized that children are born naturally to truth or reason. Protect them in it mechanically and they need never lose it. The new industrially produced home will accomplish this.
10 Education and the proper upbringing of the young in modern, truthful, healthful environment will quickly efface crime and both mental and physical deformities. Deformities of post or ante birth are most attributable to filth, ignorance, slovenliness, which in turn are directly attributable to improper, facilities and drudgery in the home. By advertising it will be easy to convince the ‘‘Racketeer’’ exploited, working public that they would not be riding around in their automobiles today if they were still trying to build them in the local garages. By the same token they may individually have their own palaces superior to king’s on their own piece of earth, and that they need not have it under the shadow of the factory, the gas tank or skyscraper, when planes now fly 300 miles an hour, with greater safety than automobiles attained 60 miles an hour but five years ago.