Earth, Inc.

Contents

Contents

2 EARTH, INC.

3 PIC

4 R. Buckminster Fuller is the world-famous inventor of the geodesic dome. His distinguished career has taken him all over Spaceship Earth, where he has been consultant to governmental and private agencies, and adviser to a wide range of intellectual and political leaders. He has been Distinguished University Professor at Southern Illinois University since 1959. He is a Fellow of the Royal Society of Arts; Fellow, American Association for the Advancement of Science; and former Charles Eliot Norton Professor of Poetry at Harvard University. Among his recent honors are Britain’s 1967 Royal Gold Medal for Architecture, the 1968 Gold Medal Award of the National Institute of Arts and Letters, and the American Institute of Architects’ 1970 Gold MedaL

5 Mr. Fuller is the author of No More Secondhand God, Nine Chains to the Moon, Utopia or Oblivion, Ideas and Integrities, Untitled Epic Poem on the History of Industrialization, Operating Manual for Spaceship Earth, and most recently, Intuition.

6 PIC

7 Anchor Books

8 ANCHOR PRESS/DOUBLEDAY

9 Garden City, New York 1973

10 CONTENTS

11 EARTH, INC. 1

12 THE LEONARDO TYPE 27

13 EARTHIANS’ CRITICAL MOMENT 73

14 REVOLUTION IN WOMBLAND 79

15 INEXORABLE EVOLUTION

16 AND HUMAN ECOLOGY 109

17 VERTICAL IS TO LIVE

18 HORIZONTAL IS TO DIE 115

19 GO IN TO GO OUT 143

20 TELEGRAM TO

21 SENATOR EDMUND MUSKIE 155

22 TEN PROPOSALS FOR

23 IMPROVING THE WORLD 173

24 What I am trying to do

25 Acutely aware of our beings’ limitations and acknowledging the infinite mystery of the a priori Universe into which we are born but nevertheless searching for a conscious means of hopefully competent participation by humanity in its own evolutionary trending while employing only the unique advantages inhering exclusively to those individuals who take and maintain the economic initiative in the face of the formidable physical capital and credit advantages of the massive corporations and political states and deliberately avoiding political ties and tactics while endeavoring by experiments and explorations to excite individuals’ awareness and realization of humanity’s higher potentials I seek through comprehensive anticipatory design science and its reductions to physical practices to reform the environment instead of trying to reform humans, being intent thereby to accomplish prototyped capabilities of doing more with less whereby in turn the wealth augmenting prospects of such design science regenerations will induce their spontaneous and economically successful industrial proliferation by world around services’ managements all of which chain reaction provoking events will both permit and induce all humanity to realize full lasting economic and physical success plus enjoyment of all the Earth without one individual interfering with or being advantaged at the expense of another. R. Buckminster Fuller