Fuller Speak

Contents

1

Contents

2

3Fuller Speak Rebecca Dalvesco

4 PIC

5 Published under the aegis of

6 Center for Communication and Information Sciences

7 (Victoria University; University of Toronto at Mississauga;

8 University of Helsinki; Universidad Sao Paulo, Brazil; Indiana University;

9 University of Lugano; University of Ottawa)

10 Series: Language, Media & Education Studies

11 Edited by: Marcel Danesi & Leonard G. Sbrocchi

1.
M. Danesi, Interpreting Advertisements. A Semiotic Guide
2.
M. Angenot, Critique of Semiotic Reason
3.
S. Feigenbaum, The Intermediate Sign in the System of French and Hebrew Verbs
4.
A. Bailin, Metaphor and the Logic of Language Use
5.
C.D.E. Tolton, ed., The Cinema of Jean Cocteau
6.
C. Madott Kosnik, Primary Education: Goals, Processes and Practices
7.
F. Nuessel, The Esperanto Language
8.
M.G. Guido, The Acting Reader
9.
F. Ratto, Hobbes tra scienza della politico e teoria delle passioni
10.
S. Battestini, African Writing and Text
11.
T. A. Sebeok, Essays in Semiotics I: Life Signs
12.
T. A. Sebeok, Essays in Semiotics II: Culture Signs
13.
A. Ponzio and S. Petrilli, Philosophy of Language, Art and Answerability in Mikhail Baktin
14.
R. Beasley, M. Danesi, P. Perron, Signs for Sale. An Outline of Semiotic Analysis for Advertisers & Marketers
15.
F. Merrell, Signs for everybody, or, Chaos, quandaries and communication
16.
P. Perron, L.G. Sbrocchi, P. Colilli, M. Danesi (eds.) Semiotics as a Bridge between the Humanities and the Sciences
17.
A. Makolkin, Anatomy of Heroism
18.
P. Perron, M. Danesi, J. Umiker-Sebeok, A. Watanabe (eds) Semiotics and Information Sciences
19.
T. A. Sebeok, The Swiss Pioneer in Nonverbal Communication Studies Heine Hediger (1908-1992)
20.
M. Danesi (ed.), The Invention of Global Semiotics
21.
T. A. Sebeok, Semiotic Prologues
22.
R. Dalvesco, Fuller Speak

12 Cover: Compugraphics by Pierre Bertrand

13 Rebecca Dalvesco

14 Fuller Speak

15 New York

16 L

17 CI

18 PE

19 IE

20 GE

21 Ottawa

22 Toronto

23 PIC

24 © 2002 LEGAS No part of this book may be reproduced in any form, by print, photoprint, microfilm, microfiche, or any other means, without written permission from the publisher.

25 National Library of Canada Cataloguing in Publication Data

26 Main entry under title:

27 Rebecca Dalvesco

28

29Fuller Speak

30 (Language, media & Education Studies ; 22)

31 ISBN 1-894508-26-2

32 1. Fuller, R. Buckminster (Richard Buckminster), 1895--1983.

33 2. Peirce, Chales S. (Charles Sanders), 1839--1914. 3. Design, Industrial- Philosophy. 4. Communication in design. 5. Semiotics.

34 I. Title. II. Series.

35 TA140.F9D34 2002 745.2'01 C2002-900694-5

36 For further information and for orders:

37 LEGAS

38 P. O. Box 040328

39 Brooklyn, New York USA 11204

40 3 Wood Aster Bay Ottawa, Ontario K2R1B3

41 2908 Dufferin Street Toronto, Ontario M6B 3S8

42 Printed and bound in Canada

43

44To the memory of my father

45 Rudy Dalvesco

46 Contents

47 Chapter I: Introduction 9

48 Peirce's Phenomenology 10

49 Peirce's Epistemology and the Concept of Worldview 12

50 Worldview and Culture 12

51 Culture, Design and Semiotic 12

52 Culture, Language and Semiotic 15

53 Peirce's Semiotic Applied to an Investigation of the Meaning of Fuller's Design and Language 16

54 Peirce's Semiotic as a Method for the

55 Interpretation of the Industrial Object 20

56 A Resemantization of the Dymaxion Vehicles 22

57 Chapter II: Fuller's Biography 25

58 Chapter III: Semiotic a Science of Signs 37

59 Semiotic and Design Criticism 39

60 Codes and Interpretation 40

61 Code Invention 41

62 The Grammar of Architecture 43

63 Product Semantics 45

64 Chapter IV: Peirce's Semiotic 47

65 Peirce's Concept of Sign 48

66 Peirce's Semiosis: Sign, Object, and Interpretant 50

67 Peirce's Index, Symbol and Icon 52

68 Peirce's Icon 53

69 Peirce and Diagrams as Icons 56

70 Peirce—Metaphors and Analogies as Icons 61

71 Peirce's Symbol 62

72 Symbolic Form 64

73 Peirce's Index 66

74 Methodology. 69

75 Chapter V: Peirce's Sign and the Dymaxion Vehicle 71

76

77Fuller and Peirce's Sign, Object and Interpretant 71

78Fuller's Dymaxion Vehicles and Peirce's Icons 73

79Fuller—Diagrams as Icons 85

80Fuller—Metaphors and Analogies as Icons 97

81The Dymaxion Vehicle,

82Fuller's Language and Peirce's Symbol…105

83Fuller and Peirce's Index Ill

84The Dymaxion Vehicle and Patent Writing as Codes 115

85Fuller and Code Invention: Language 125

86Conclusion 129

87Peirce's Semiotic Theory as a

88Potential Tool for Industrial Designers 133

89 Bibliography 139

90